Mohamed Riffath, the founder, owner and until the end of year 2014 head fashion designer of the brand RIFFATH decided to resign and retire from the position of fashion designer and focus on the formal and official representation of the company as the CEO of RIFFATH.
‘RIFFATH is a ‘one-man-show’; built on my own, developed on my own and survived all the down sides on my own… RIFFATH IS MY LIFE, I LIVE’N’DIE FOR IT!’- admits Mohamed Riffath.
The new CEO of the Company RIFFATH will be in charge of the mega fashion brand RIFFATH and all the departments: RIFFATH Photography, RIFFATH Salon, RIFFATH Clothing, RIFFATH Decorations. Running and supervising such a fast growing and developing company is a challenge and requires a great deal of devotion, focus and a vast knowledge of fashion, style & beauty combined with business and marketing expertise.
Mohamed Riffath with his background in fashion and creativity is an excellent choice to be the head & CEO of the company and as the sole owner of it he definitely posses the maximum determination and devotion for the company to grow and become even bigger.
Acceptance Statement shared by Mr Riffath, the new CEO of RIFFATH:
‘When I started working in the fashion industry I never wanted to be labeled just as a fashion designer. I have always dreamt bigger, grander. Deep at the bottom of my heart I knew that my determination and hard work would lead me higher. I have been dreaming of creating a fashion empire in the Maldives and of becoming the CEO of the biggest brand in and from the Maldives.
I really want to focus on creating an awareness about fashion, as I always say fashion is a lifestyle, fashion is a choice of your own taste so choose it, mix it up and flaunt it!
I want to keep working through the society and expand people’s minds about fashion and looking good and taking care of themselves. Fashion to me begins with a healthy and hygienic lifestyle and I definitely want to promote it across the nation!
I built RIFFATH, I own it and I am really proud to now be running it.
As the CEO and with all the responsibility it brings I will work even harder for RIFFATH to reach higher and higher in this and related industries. We never know for sure what happens in the future but I have learnt to hope for the best and work towards it!’